Sorma Group is attending Fruit Attraction, demonstrating two new technologies designed to make fruit handling faster, more precise, and more automated. The company is showcasing technologies for post-harvest handling and packaging designed to improve profitability and sustainability across the fresh produce supply chain.
New fruit handling technology
Sorma Group is unveiling the EVA-700, a new pre-sizing machine that does away with manual sorting tables. Designed for direct installation on the line, EVA-700 automates the rejection of overripe or unsuitable fruit before it proceeds further. Through sorting reliability and automation of a traditionally manual task, the technology is designed to lower costs, speed up sorting, and improve quality in the final packed product.
Also making its debut is Ultra-Scan, technology developed to detect internal defects in fruit. It uses a scanning system capable of reaching the fruit’s core while maintaining speeds of up to 15 units per second. This allows readings from the surface through to the innermost flesh to assess fruit quality.
Ultra-Scan joins other quality-measurement systems introduced by Sorma Group, including Hyper Vision, which grades fruit according to colour, shape, diameter, and surface defects; BioScan, for measuring Brix levels; and PulpVision, for internal colour analysis in kiwifruit.
“The latest products we are showcasing at Fruit Attraction, both developed at our Spanish subsidiary, are available across all our markets,” explains Sergio Alonso, Product Marketing Manager at Sorma Iberica. “These new additions demonstrate our ability to bring automation, leading-edge technology and sustainable solutions to a fresh produce sector that is more profitable, safer and ready for the future.”
Packaging
The company’s packaging technologies include P&P-800, a pick-and-place solution that automates fruit placement into trays and boxes. Supported by Sormatech-AI, it reduces the number of line workers needed while improving process consistency, efficiency, and end-product presentation. According to the company, packing facilities running multiple shifts could potentially recoup the investment within a single season.
Sorma Clipless net packaging requires no metal clips, simplifying package recycling and improving productivity during packaging. It also provides durability, versatility, and surface area for on-shelf communication. The system is aligned with the EU Packaging and Packaging Waste Regulation (PPWR), implemented as of August 2026. Different materials can be used on the same technology, allowing a future switch to compostable materials without replacing the packaging system.
“We are excited to bring our latest innovations to Fruit Attraction,” comments Silvia Albanese, Marketing Specialist at Sorma Group. “Thanks to the continuous, high-calibre work of our R&D teams, we are bringing new tools to the fresh produce sector to help it meet the challenges ahead.”
Sorma Group is at Fruit Attraction, at Stand 3D22 – Hall P03.
For more information:
Jessica Sabatini
Sorma Group
Tel: +39 338 730 7649
Email: jessica.sabatini@fruitecom.it
www.sormagroup.com
