South Africa’s rooibos tea industry continues to enjoy robust export growth, defying expectations of a slightly diminished harvest in 2025. While domestic production sees minor dips, the global appetite for this uniquely South African beverage remains strong.
The Rooibos Council reveals a steady climb in export figures, rising from 5,900 tonnes in 2015 to a commendable 9,700 tonnes in 2024. This consistent upward trend underscores the enduring popularity of rooibos in international markets.
Japan has cemented its position as the leading destination for South African rooibos since 2020, with Germany, the Netherlands, the UK, the US, and France consistently ranking among the top five importers. These top ten markets collectively account for a significant 86% of total rooibos exports.
A notable development in 2024 has been the continued growth of rooibos exports to China. Marthane Swart, from the Rooibos Council, highlighted the positive impact of reduced tariffs. “Previously, export tariffs to China were excessively high, ranging from 15% to 30%,” Swart explained. “Through bilateral engagement, facilitated by the Department of Trade, Industry and Competition, these tariffs were reduced to 6% effective from January 1, 2024.” This reduction has undoubtedly fuelled the growing demand from the Chinese market.
On the production front, South African rooibos yields have fluctuated over the past decade, ranging from 10,000 to 18,000 tonnes annually. These variations are primarily attributed to rainfall patterns and planting cycles. Currently, production is experiencing a slight downward trajectory, with 17,000 tonnes recorded in 2023, 14,000 tonnes in 2024, and a projected 13,000 tonnes for the 2025 harvest.
Despite these minor fluctuations in production, the rooibos export market’s continued strength reflects the enduring appeal of this healthy and versatile beverage. South Africa’s ability to maintain its position as a leading rooibos exporter underscores the industry’s resilience and its successful navigation of global market dynamics.
